Midhco’s meeting with the presence of President of the International Public Relations Association

In this event, Philippe Borremans expressed his satisfaction and demanded more business relations with MIDHCO. His speech contained three main topics:
- Changes and technology in the field of PR
- The impact of technology on PR
- The international aspect of PR

He believes that public relations share the same understanding and language in every part of the world.

Borremans emphasized on using new communication tools in the field of public relations and also the attention to the usage of artificial intelligence as a cheap and encompassing tool.

In this conversation, also MIDHCO’s chief executive commented on the current challenges of PR.

Pourmand believes that before using the technology, the needs and interests of audience must be recognized.