Alrosa pushes for sales of fluorescent diamonds
Mining News Pro - Following anaemic April sales caused by falling demand due to the COVID-19 pandemic, Russia’s Alrosa has started pushing for the sale of fluorescent diamonds.
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Visit: 1197
Alrosa steps up efforts to brighten fluorescent diamond sales
Mining News Pro - Russia’s Alrosa, the world’s top diamond miner by volume, is betting on a new strategy to boost its sales amid an industry-wide slowdown that has hit small companies the hardest.
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Visit: 1223
Alrosa seeks to brighten up its fluorescent diamond sales
Mining News Pro - Russia’s Alrosa is talking to several global jewellery retailers about jointly marketing the miner’s jewellery brand that uses fluorescent diamonds, as it strives to create a new niche for the natural stones.
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Visit: 751